International Sign Association (ISA) 2019
Focusing on visual communication
The International Sign Expo® (ISA) in Las Vegas, Nevada, is the world’s biggest and broadest trade fair for signs, graphical displays and visual communication, with over 20,600 attendees and more than 600 exhibitors showcasing their solutions for large-format printing, digital signage, LEDs and software. This wide variety of products gives elumatec AG the perfect opportunity to cultivate promising new markets, and the profile machining centre SBZ 122/71 and the double mitre saw DG 244, both of which have an important role to play in this industry, were on display at our stand.
The trade fair has also become established as a learning platform, with numerous experts giving training sessions on key issues for the industry, such as graphic design, character code regulations, corporate governance and sales & marketing. The ISA Sign Expo® is popular with both exhibitors and visitors – 98 per cent of participants would recommend it, and 84 per cent of those surveyed made a purchase in the months following the show – which is just one reason why it is a key strategic platform for us to steadily increase our product communication in the USA.